The Story of the Elephant

http://uxmag.com/articles/the-psychologists-view-of-ux-design

This article is one written by a psychologist about how you have to approach user experience. He uses the story of the elephant in the dark room to explain how each person who touches the elephant experienced it differently. You have to use this approach when you design a web site. This article breaks down the psychological aspects that you have to take into account.