The link posted is a short and sweet video that explains the UPS principle. I liked how the point of this video was to K.I.S.S. and thats what they did. By keeping the video short and simple, I was able to understand exactly what they were trying to get across.
The UPS principle is something I think might sometimes get overlooked. U being users, P being purpose and S being simplicity. By understanding and remembering who your target audience is then you should design the purpose towards their needs. Keeping it simple is great too because way to many of these websites can be overwhelming and not very user friendly which would be a huge turn off for most of the audience that would rather not spend so much time just trying to figure out how to get started.
-Maleri Malekyar
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